Integrity: we act in good faith with a sincere heart, highly conscious and self-discipline, adhere to the value concept of integrity-based, and defend our original heart.

Integrity: we require our employees to adhere to the quality of integrity and kindness, seek truth from facts, and be responsible to our supporters and partners, especially children.

Empowerment: we respect children's free nature and rights, and give children the opportunity to learn independently, seek knowledge and cooperate, so as to give full play to children's creativity and imagination,.

Equality: we always uphold the values of gender equality, personality equality and equal rights, and implement them in all action strategies.

Innovation: we accept, respect and encourage working partners and partners to use innovative ways of thinking and action to jointly explore sustainable child protection.

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